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Amazon, Tripadvisor team up to battle fake reviews while FTC seeks ban_我的网站

A |     NEW YORK -- Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor said in an announcement they’re launching a coalition that aims to protect access to “trustworthy consumer reviews" worldwide. The companies said the members of the group, which will be called Coalition for Trusted Reviews, will look for best practices for hosting online reviews and share methods on how to detect fake ones. That will include developing standards for what constitutes a fake review and sharing information about how bad actors operate. Phony reviews have long plagued online marketplaces despite their efforts to eradicate it. Much of the problem is fueled by brokers who solicit fake customer reviews through social media platforms, encrypted messaging apps and other channels in exchange for money, free items or other benefits. Brokers can solicit positive reviews to boost sales for businesses or sellers. They can also also post negative reviews for competitors in order to tank their sales.Last month, Amazon said two review brokers in China were sentenced to two-and-a-half years in prison and three years of probation after using messaging apps to advertise and sell fake reviews to Amazon selling accounts. The company has filed a flurry of other lawsuits in the past year against operators that it says were doing similar things. Last year, it also sued the administrators of more than 10,000 Facebook groups that it alleged were coordinating bogus reviews in exchange for money or free products.Facebook groups trading reviews for Google and Trustpilot, which allows users to leave feedback for businesses, were also discovered earlier this year by the British consumer watchdog group “Which?”Federal regulators have also been aiming to crack down on bogus reviews aiming to deceive consumers. In June, the Federal Trade Commission proposed a new rule that, among other things, would prohibit businesses from selling or obtaining fake reviews, suppressing honest reviews and selling fake social media engagement. Businesses would also be prohibited from creating or controlling a website that claims to provide independent opinions about its products and employing other practices like “review hijacking,” which makes reviews for one product appear like they were written for different ones. If the proposal is adopted, violators can be face penalties. Becky Foley, Tripadvisor’s vice president for Trust & Safety, said in a statement included in the news release that combating operators behind fake reviews will be “an immediate area of focus” for the coalition.“These actors often operate outside of jurisdictions with a legal framework to shut down fraudulent activity, making robust cooperation even more important,” Foley said.The companies said the coalition is a result conversations that came out of a “Fake Reviews” conference that was organized by Tripadvisor and held last year in San Francisco. They said they will meet in early December at a second conference that will be organized by Amazon and held in Brussels.。    8月24日消息，国外媒体报道称，在挪威斯瓦尔巴群岛海岸，一名男子擅自鸣响船上雾笛，巨大声响吵醒了一只正在睡觉的北极熊，他被处以5万挪威克朗（约合5300美元）的罚款。    事件发生在斯瓦尔巴群岛北部一处峡湾，这艘观光船只航行过程中，船员与游客发现一头北极熊正在海岸陆地上酣睡，为博取看点，涉事人员擅自触发船上雾笛。    而雾笛本身是航海设备，仅用于海上大雾等紧急航行警示，发出的低频巨响穿透力极强。    突如其来的巨大声响直接将熟睡的北极熊惊醒，受到惊吓的北极熊立刻起身，慌忙离开原地向远处迁徙躲避。     船上其他游客目睹全过程，有人将该行为举报给群岛总督办公室，经当地主管部门调查，认定该鸣笛行为属于故意对受保护野生动物实施不必要惊扰，涉事人员没有提出异议，接受全部处罚并缴纳罚款。         据了解，北极熊属于国际公约保护物种，斯瓦尔巴及巴伦支海区域现存北极熊大约3000头，受气候变暖海冰消退影响，种群生存压力持续加大。    斯瓦尔巴群岛拥有全球最严格的北极熊保护法规，法律明确禁止无故打扰、引诱、追逐北极熊，即便没有造成动物受伤，人为制造噪音惊吓也属于违法行为。    法规还划定安全距离：每年7月至次年2月，人类与北极熊至少保持300米距离；3-6月交配繁殖季，安全距离提升至500米，不允许擅自靠近动物。    动物保护专家表示，在北极严酷的生存环境之下，夏季海冰消融，很多北极熊很难捕猎，长期处于节食状态，每一次活动都要消耗身体储存的宝贵脂肪储备。    无端惊扰会迫使北极熊消耗大量能量逃跑，如果是怀孕母熊或者带着幼崽的个体，能量损耗甚至会威胁幼崽存活，同时，被惊扰的北极熊情绪躁动，也会大幅提升人熊冲突的风险，对船上人员自身同样构成安全隐患。                    

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